Shooting for Christmas

A lot of my summer is spent photographing for Christmas, usually when the studio is at its hottest, and the cooking of turkeys raises the temperature even further. Shooting for Toby Carvery, with JWT means there are a lot if people in the studio all with a stake in making the photograph work for their particular purpose. The art directors are anxious that their idea for the campaign is carried out stylishly and effectively, while the brand managers are keeping a close eye on the accuracy of the product and that they are not ‘over promising’. To get the shot right it is built up slowly, checking each detail as it is added and at the same time keeping everything fresh looking – that’s what the damp kitchen paper is doing over the vegetables in the first shots of this sequence!



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