Fujifilm FinePix F550 EXR – another interesting camera

Lots of exciting camera news dribbling out from CES. This is the Fujifilm FinePix F550 which is the latest incarnation of the series of cameras that began with the legendary FInepix F10. These cameras have traded on their low-light capabilities which is the holy grail for many sorts of
photographer. The Fujifilm FinePix F550 continues the tradition with all sorts of clever technology. I quote from the Fujifilm website:
“Following in the footsteps of the award-winning FinePix F200 EXR and F300 EXR models, this latest recruit to the range is the ideal camera for discerning point-and-shoot photographers or SLR users who want to travel light but don’t want to compromise image quality and picture-taking versatility. Superb results are assured with exciting new features including an innovative 16 megapixel EXR CMOS sensor, advanced GPS functions, high speed shooting
capabilities, a 15x wide-angle zoom lens, Full HD movie functionality and an improved user interface.”
It also shoots raw and is very fast in use.
All of this sounds fantastic and I can imagine using one of these just for the GPS functions alone – for instance to use alongside other cameras on a trip. Apparently you can automatically build a Google map of your travels on your return or use it to find somewhere that you took a pic of. Wish I had had it for the wonderful road trip we did across the States in 2000 and it could be useful for finding your car in an airport car park.
Unfortunately the one thing they don’t mention in the blurb I have found so far is the lens. It doesn’t seem particularly fast. If only they were including a lens like that on the about to be announced Olympus XZ-1they might have produced the perfect pocket camera. I may be proved wrong but I think the camera I am lusting after is still the little Oly.


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